Smart Ball: Marketing the Myth and Managing the Reality of by Robert F. Lewis II

By Robert F. Lewis II

Smart Ball follows significant League Baseball's background as a recreation, a family monopoly, a neocolonial energy, and a global enterprise. MLB's problem has been to marketplace its well known mythology because the nationwide hobby with pastoral, populist roots whereas addressing the administration demanding situations of competing with different activities and diversions in a burgeoning international economy.

Baseball researcher Robert F. Lewis II argues that MLB for years abused its criminal insulation and monopoly prestige via conceited remedy of its fanatics and gamers and static administration of its company. As its privileged place eroded eroded within the face of elevated festival from different activities and union resistance, it woke up to its perilous situation and started aggressively relationship athletes and enthusiasts at domestic and abroad.

Using a close advertising research and making use of the rules of a "smart strength" version, the writer assesses MLB's development as an international enterprise model that maintains to attract a consumer's feel of an idyllic prior in the course of a fast paced, and infrequently violent, present.

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